Bike safety: the great fluoro fallacy
“Crash evidence often indicates the cyclist was not observed by the driver and the conclusion is that the cyclist was difficult to see. We challenge that conclusion and that it can be solved by dressing the cyclist up in bright clothing,”
Being visible is different from being noticed.
On the road, sheer weight of numbers means drivers expect to see cars and trucks and so their attention dutifully shifts towards them. Solitary bicycles, blazing fluoro or no, simply can’t count on being noticed.