Pedestrian safety needs to start with educating drivers and better enforcement of pedestrian rights.
A police operation in Sidney NSW, aimed to “raise awareness about road safety in the cycling community and among pedestrians and to promote safe road use”
Is pedestrian safety still seen as mostly about policing pedestrian behaviour?

There are many pedestrians who take silly risks when crossing the road, but there are even more drivers who do the wrong thing when it comes to giving way to pedestrians.
The difference is that the dangerous driver is far more likely to hurt someone else.
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By Caitlin Fitzsimmons (Sidney Morning Herald)
City planner Jeff Speck shares his “general theory of walkability” — four planning principles to transform sprawling cities of six-lane highways and 600-foot blocks into safe, walkable oases full of bike lanes and tree-lined streets.