You would think that people dying on the road would attract a furore of voices for change. But somehow we just accept those deaths as the accepted collateral for ease, timeliness and convenience, just a side effect of car use.

Statistics also show that SUVs are twice as likely to kill pedestrians because of the high front end profile, but this information has not been well publicized.
From 2009 to 2016, in the US pedestrian deaths have risen 46 percent and are directly linked to the increase of these large vehicles on the road.

It is the weight and size of the vehicle and bumper height that are crucial for pedestrian and cyclist survival of a crash. But surprise! The NHTSA’s bumper regulations are written to “limit vehicle body damage. It has nothing to do with protecting people hit by said bumper. Nor do any regulations exist for vehicle hoods to absorb energy efficiently (cushion the victim) during a crash”.